43% of CEOs say they are active on social media

We surveyed 116 CEOs and other executives, interviewing 27 in depth afterwards. Of the 116 survey participants, 73% were male, 27% were female, and all but 9% were based in Europe. About a third (32%) were CEOs or presidents; 31% were division/business unit heads; 30% were senior managers reporting to division/business unit heads; and 7% were in investment or professional services firms.