49% are concerned about the integrity of the data they base decisions on.

HubSpot Research ran an online survey via a general populationpanel maintained by Survey Sampling International (SSI). 1,091 online consumers from Australia, Brazil, Canada, Columbia, Germany, Ireland, Mexico, New Zealand, Singapore, UK, and USA make up the sample. The survey was available in English, Spanish, Portuguese, and German, and was fielded in May 2016.