70% of executives say the most common source of information to launch a business purchase journey is search.

These data were sourced from a 57-question survey of 1,483 global executives administered between December 2017 and February 2018. The respondent pool consisted of business leaders in 131 countries and over 30 industries. C-level executives were the most highly represented group by title (58%); others in the pool included managing partners, managing directors, VPs, directors, general managers, and board members.