78% of executives are willing to read brand content yet less than half consider the last piece of brand content they read to have been interesting, informative, and valuable (42%).

These data were sourced from a 57-question survey of 1,483 global executives administered between December 2017 and February 2018. The respondent pool consisted of business leaders in 131 countries and over 30 industries. C-level executives were the most highly represented group by title (58%); others in the pool included managing partners, managing directors, VPs, directors, general managers, and board members.