85% of executives are likely to share a good piece of content when they come across it, but it varies by role. While dynamic visual formats attract them to content, discovery and depth drives sharing.

These data were sourced from a 57-question survey of 1,483 global executives administered between December 2017 and February 2018. The respondent pool consisted of business leaders in 131 countries and over 30 industries. C-level executives were the most highly represented group by title (58%); others in the pool included managing partners, managing directors, VPs, directors, general managers, and board members.