91% of executives are unlikely to return to a website if they find the ad experience to be obtrusive–and they consider ads that delay the loading of a site to be the most disruptive.

These data were sourced from a 57-question survey of 1,483 global executives administered between December 2017 and February 2018. The respondent pool consisted of business leaders in 131 countries and over 30 industries. C-level executives were the most highly represented group by title (58%); others in the pool included managing partners, managing directors, VPs, directors, general managers, and board members.