CEOs point to the ‘lack of analytical talent’ (54%), followed by ‘data siloing’ (51%), and ‘poor data reliability’ (50%) as the primary reasons the data they receive is inadequate.

PwC conducted 1,378 interviews in September and October 2018 with CEOs in 91 territories. Our sample is weighted by national GDP to ensure that CEOs’ views are fairly represented across all major regions. The interviews were also spread across a range of industries. Ten percent of the interviews were conducted by telephone, 73% online, and 17% by post or face-to-face.PwC conducted 1,378 interviews in September and October 2018 with CEOs in 91 territories. Our sample is weighted by national GDP to ensure that CEOs’ views are fairly represented across all major regions. The interviews were also spread across a range of industries. Further details by region and industry are available by request. Ten percent of the interviews were conducted by telephone, 73% online, and 17% by post or face-to-face. The lower threshold for all organisations included in the top ten territories (by GDP) was 500 employees or revenues of
more than US$50 million. The threshold for organisations included in the next 20 territories was more than 100 employees or revenues of more than US$10 million.