More than 2/3 of survey respondents stated that the third-party data about them was only 0-50% correct as a whole.

Our survey asked 107 Deloitte US professionals to privately and anonymously review data made available by a leading consumer data broker, a broker with a publicly available, web-based portal that presents users with a variety of personal and household data. Respondents, all between 22 and 67 years of age, completed the rapid-response, 87-question survey between January 12-March 31, 2017.