The top six formats most likely to draw executives to content include: data visualizations (66%), Photography (52%), Charts (42%), interviews (34%), interactive features (33%), and video (33%).

These data were sourced from a 57-question survey of 1,483 global executives administered between December 2017 and February 2018. The respondent pool consisted of business leaders in 131 countries and over 30 industries. C-level executives were the most highly represented group by title (58%); others in the pool included managing partners, managing directors, VPs, directors, general managers, and board members.